How to build a repeat customer list
Past customers are the cheapest leads you will ever have.
- Record every job in one place. You cannot follow up on what you did not write down.
- Note what you installed and when. Dates and models make reminders possible.
- Tag customers by need. Group by service type or season.
- Reach out at the right time. Send a short, useful reminder tied to their equipment or season.
- Ask for referrals after good jobs. A simple request at job close works best.
Common questions
How often should I contact past customers?
A few useful touches a year is plenty. Avoid spamming.
Do I need permission to message them?
Follow the laws that apply to you on marketing messages and verify with your attorney.
See also the contractor guides and free tools.
General information, not legal or financial advice. Verify with your attorney or accountant.
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